When plans came together for Iceman — a massive ice structure built overnight in the heart of downtown Toronto — CXC provided the on-site manpower and site leadership behind the build. Working alongside MAWG Design's creative direction, our crew led the overnight assembly at 81 Bond Street, keeping the site organized and on schedule through a 30-hour build window with zero margin for delay.

In that time, one million pounds of ice — more than 3,500 individual blocks — came together into a structure roughly 25 feet high, with a sealed bag containing the album's release date hidden at its core. Every hour mattered: the site had to stay tight enough to protect the secret until the reveal, with no slack in the schedule.

By the next morning, hundreds of fans had gathered with sledgehammers, blowtorches, and even flamethrowers, drawing officers from three police divisions and eventually the Toronto Fire Department for crowd and site safety. When a streamer broke through and uncovered the release date — May 15, 2026 — the moment spread across the internet within minutes.