Don Julio Activation
Strike in Style
From concept to completion, we designed and built this custom Don Julio bowling alley as a luxury event activation. The lane and surface was hand-built and wrapped in Don Julio’s iconic branding, creating a high-impact installation that blended craftsmanship, creativity, and premium brand storytelling. Engineered for durability and portability, it was built to wow guests and deliver unforgettable experiences
Behind-the-Scenes
From concept to completion — we built this custom Don Julio bowling alley for a one-of-a-kind event activation. Fully hand-built and branded inside and out, it blends craftsmanship, creativity, and premium design to deliver an unforgettable guest experience.
The Challenge
Don Julio wanted a one-of-a-kind event activation that would create a luxury guest experience while embodying the brand’s bold identity. The concept: transform the venue into a fully branded, custom-built bowling alley that was immersive, portable, and finished to premium event standards — all under a tight production timeline.
The Solution
CXC designed and fabricated a bespoke bowling alley installation from the ground up, making a custom-built lane with modular components, and branded finishes to create an interactive event centerpiece. Every detail,was tailored to Don Julio’s identity, ensuring the installation became both a conversation starter and an experience driver.
The Execution
Custom Fabrication: Built the alley structure entirely in-house using precision fabrication methods and hand-finished detailing for a flawless surface.
Branded Integration: Fully vinyl-wrapped surfaces with Don Julio’s signature branding, achieving a seamless, high-end finish.
On-Site Assembly: Engineered for fast setup and breakdown without compromising quality or durability, ensuring the activation could handle high-volume guest interaction throughout the event.
The Impact
The finished installation transformed the space into a fully branded, luxury-meets-play environment that engaged guests, encouraged participation, and strengthened Don Julio’s brand presence. By combining custom fabrication, premium finishes, and expert installation, CXC delivered a high-impact experiential activation designed to stand out and deliver lasting impressions.